06 Nov What is Content Marketing
You’ve quite recently heard somebody mentioning “Content Marketing” and you thought that you should definitely comprehend what it is, however you’re excessively embarrassed or confused, feeling it impossible to ask anybody. Congrats, this article is just for you to learn everything about Content Marketing.
Content marketing is an advertising strategy of making and distributing important, relevant and consistent content on the internet to attract and acquire a plainly relevant audience, with the goal of driving profitable client action.
The keyword here is “Significant”. It’s what changes this definition from one that could describe any type of advertising or marketing. Content marketing helps business owners in creating a sustainable and strong brand loyalty. It spreads awareness about your brand and products and increases the chances of a purchase from your website but the most important thing it does is that it helps you in getting a better ranking position in the search engine.
Unlike other online marketing strategies, Content Marketing relies on anticipating the needs of a customer and providing him with a suitable, relevant and informative content.
Content Marketing is used to obtain some specific results.
- Expanding attention and generating leads.
- Increasing brand awareness and credibility.
- Expanding customer base.
- Engage online community of users.
- Generating and increasing sales.
Now, regardless of this definition and clarification, you’re most likely wondering what exactly content marketing is. We can get more clarity by talking about a couple of examples.
Content Marketing Examples
Content marketing is a very vast phenomenon. It is spread all over the internet. There are many areas in which content marketing can be done and every area of content marketing requires different formats of content with the same original idea but always something new and interesting.
Here are some of the examples to enable your mind to begin comprehending content marketing.
Infographics are the graphical and visual representation of information, data, and knowledge intended to present information in a better an fast way. Infographics include diagrams, statistics, charts, and other data in form of graphics.
Infographics go viral faster than the written content. They can be downloaded, emailed, and shared over social media in no time. You can get a professionally structured infographic by employing a contractual worker for a site or if that you need to remove a portion of the risk you can go with an organization.
Web Pages or in this case, we can call them Landing pages specifically appear after someone clicks on an action defined for content marketing purposes. They are standalone pages and designed for specific marketing campaigns.
It is not a part of your website and only accessible through the link you are providing in the marketing content.
“Never start a marketing campaign without a dedicated landing web page.”
The purpose of Landing pages is divided into two categories.
- To get the leads that enable you to market to people in the future, or
- To “warm up” potential clients and customers to the services or products you are trying to sell to them.
Some of the other content marketing examples are blogs, articles, and Social Media Posts.
Why Content Marketing?
Most of the conventional and old-school marketing strategies are used on a short-term basis. Once a conventional marketing campaign is started, it starts influencing targeted audience but this kind of campaign runs itself out after a short period of time. A billboard might stay on for a couple of months but it also becomes tiresome and you’ll need another space to see another influx. There is nothing wrong with this kind of marketing except that it is old and it runs its course quite early.
The world lives on the internet today and you need to run your marketing strategy on the internet because it lives forever and content marketing is one of the best ways to run a long-term marketing campaign.
Most of the people on the internet don’t know that there is a solution for their problems and our job as a content marketer is to present that solution directly to the person who is facing a problem.
Some of the key points in favor of Content Marketing.
- It constantly attracts new users and brings more traffic.
- It builds a good reputation for your business.
- It influences a lot of users and increases the conversion rate.
- It encourages users to put their faith and trust in your brand.
- It separates you from your competitors.
- It is Evergreen and lasts as long as you want it to last.
Content Marketing is a strong phenomenon that brings you and your customers as close as they can online.
I hope this article clarifies most of the things about Content Writing. If you are looking for other articles on digital marketing then click on the link below and widen your horizon.